You should be aware that when you access or use our content, products and services, we may collect information from the devices you use to receive EFE AIR content, products and services by using ‘cookies’.
If you’d like to learn how to manage these cookies and choose whether or not to receive certain information, please see the section “Controlling My Cookies” below.
How do cookies work?
Cookies are small bits of text that are downloaded onto the devices you use to receive EFE AIR content, products and services and access online information. Your browser makes these cookies available every time you visit the website. This allows it to identify you and tailor what you see on your device.
What are cookies are used for?
Cookies are an important part of the internet. They make using devices and accessing online information much smoother and affect lots of the useful features of websites. There are many different uses for cookies, including:
- The provision of content, products or services that you have requested.
- To act as an essential component in helping devices download or stream information, or so you can move around websites and use their features. Without these cookies, content, products or services you’ve asked for, these actions can’t be provided.
- Remembering if you have already filled in a survey, so you’re not asked to do it again.
- Restricting the number of times you’re shown a particular advertisement. This is sometimes called ‘frequency capping’.
- Giving you access to content provided by social-media sites like Facebook or Twitter.
We like to monitor what websites, information and links are popular and which ones don’t get used as much to help us keep our information current and relevant. Identifying trends on how people navigate the site and when and where ‘error messages’ may originate also allows us to improve our performance.
A group of cookies, often called ‘analytics cookies’, are used to gather this information. The information collected is grouped with the information from everyone else’s cookies. We can then see the overall patterns of usage rather than any one person’s activity. Analytics cookies are used to improve how an application, a website and its pages work.
The applications, web locations, websites and communications you get from us contain small invisible images known as ‘web beacons’ or ‘ pixels’. These are used to count the number of times the page or email has been viewed and allows us to measure the effectiveness of the communication.
Sharing information collected by cookies
Controlling my cookies
How can I see and manage my cookies in my browser?
Virtually all modern browsers allow you to see what cookies you’ve got, and to clear them individually or all of them at once. To find out how to do this, go to aboutcookies.org which contains comprehensive information on how to do this on a wide variety of desktop browsers.
How can I choose not to receive Online Behavioural Advertising and other tracking cookies?
In addition to the controls available on your computer, there are other ways of choosing not to receive Online Behavioural Advertising and other tracking cookies. Please note, that most of these choices work by setting a cookie that overrides the behavioural advertising cookie. If you clear all your cookies, you will also clear these opt-out cookies, therefore changing your preferences. In this instance you would need to choose again.